About Us

Welcome to BrandLikeNew!

At BrandLikeNew, we are dedicated to bringing you the finest selection of pre-owned and new luxury fashion items. Our mission is to provide a seamless, secure, and enjoyable shopping experience for luxury fashion enthusiasts. We believe in the value of sustainability, style, affordability, and above all authenticity.

BrandLikeNew is a registered legal e-company (BLN.store S.A.R.L) based in Lebanon, founded with a passion for high-end fashion and a commitment to sustainability. Our platform connects sellers of luxury items with discerning buyers looking for quality and value. We aim to bridge the gap between those who have excess luxury items and those who desire to purchase these items at competitive prices.

In addition to being Dealer of Entrupy, Trusted Seller, and Authentication Expert, BLN is authorized to sell and promote luxury brands through a legal global partnership that reinforces the transparency and integrity of our platform, ensures full compliance with Instagram's commerce policies and, more importantly, upholds the rights of the brands we represent- without any property violations. 

At BrandLikeNew, each luxury item is carefully inspected by our certified team using their years of experience in the industry of luxury brands and advanced AI technology to ensure you receive only genuine products. Also, being a trusted seller and certifier of Entrupy, the leading Artificial Intelligence AI authenticator worldwide, our commitment to quality means that you can shop with confidence, knowing that every piece has been thoroughly examined and verified for authenticity and condition.

Our Mission

1. Sustainability: At BLN, sustainability is a core value—not a trend. By extending the life of luxury fashion through resale, we help reduce the industry’s environmental footprint, supporting key goals within the 17 UN Sustainable Development Goals (SDGs). Our approach empowers consumers to make conscious choices without compromising on quality or style. It’s about celebrating timeless pieces, slowing overconsumption, and giving luxury items a second life. For us, sustainability means responsibility, circularity, and preserving beauty—for both people and the planet.
   
   
2. Authenticity: We guarantee the authenticity of every item on our platform. Our team of experts meticulously inspects each piece to ensure it meets our high standards. We also record detailed data for each item to track results, support future verifications, and deduce new findings strengthening our authentication process.
3. Customer Satisfaction: We maintain a strict policy of confidentiality and strive to provide an exceptional shopping experience with 24/7 responsive customer support, secure transactions, and timely deliveries.
4. Community: We are proud to support a community of fashion lovers who value quality and style. By connecting buyers and sellers, we help fashion enthusiasts find unique pieces that reflect their personal style.

Our Process

1. Selection: We carefully select luxury items from trusted sellers.
2. Authentication: Our certified team authenticates each item physically and digitally.
3. Listing: Items are listed on our platform with detailed descriptions and high-quality images.
4. Purchase: Buyers can browse, select, and purchase items easily through our secure checkout process.
5. Delivery: We offer a standard shipping method with delivery within 2-3 days across Lebanon.

Discover the world of luxury fashion at BrandLikeNew.

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